Fjura means flower. 

Fjura was established in 2005  by Simone Gooch in Sydney. In 2015 Fjura moved to London. Simone is known for creating seasonal, custom flower arrangements spanning hand delivered flower gestures to large floral installations.

Gooch’s clients include Hermes, Gucci, Roksanda, Pleasure Garden Magazine, The Plant Magazine and System Magazine to name a few.

You can view her works on Instagram @_fjura and via her website 
Photos via Fjura and Fjura Tumblr.